More Covid Marketing

It took all weekend, but I managed to make a Twitter post on Canva! Then I uploaded it to Twitter via Canva’s direct “post to Twitter now.” That was a mistake as I could not add my buy link to my tweet post. A problem with Canva is you can’t put the buy link into a Canva design. Just pop it beneath the tweet. Or use the Word Press link or caption option if you’re blogging.

I hope you can see that I am not very far at all in my quest to master Canva. I would take a class if I could find one. I already looked for Canva for Dummies but there is no such book. I was only able to make the above tweet because I used a stock template and changed the words in the text boxes. So, really, I’m not Canva ready. I’m just bungling along.

Also, all last week, when my book released, guess what everyone was tweeting about? The election. Which, okay, that was way more important than my new book release. So I decided to use the time to learn Canva. It is clear I need more time. Much more time. Or a class. Probably both.

One tip I do have is to talk to your writer friends now, especially those with book releases about the same time as yours. What are they doing? My writing friend Linda told me to use Canva for tweets and Facebook. She also said we should do an online “two writers talking about writing” thing. I liked that idea, but I told her I know nothing about Zoom except how to click on the link the leader sends.

But darn if she didn’t only find out how to do it, she found a writer who wanted to host us on her online program: Pink Panther Presents Author Talk. Our talk will be streamed live November 20 at 4 pm and anybody can watch it for free. So, we are still dealing with Covid, but there are ways to market your new release even if you are a tech disaster like me.

I must mention that I have had a website and a blog since 2002 and I use them as my platform base. My son suggested I start a blog way back and he taught me everything I know about having an online presence. If you don’t have a good website (I like Word Press and I pay $100 a year so there are no ads.) that’s my #1 tip. Get a website and start blogging! When I need help with technical aspects of my site, I use Bakerview Consulting; they are wonderful and also Word Press experts.

Another writing friend, Barb, has a book coming out December 9 and we share the same publisher, the lovely Wild Rose Press, who tweeted out my new release last week. Barb offered to interview me on her blog and I said wouldn’t it be fun to switch blogs for a day? I’d write a blog for her site and she’d write one for mine. About our new releases, of course. So really the basics of marketing online are having a platform like a website, use it to blog, then link posts on social media. Also, you gotta have writer friends. Those are my top two suggestions.

Suggestion three is for people who are good at online design. Make all those great Twitter and Facebook posts and pin them. Just don’t overdo promotion on Twitter and Facebook. Pinning a marketing post is fine, but scheduling your lovely designed posts to pop up every hour is not cool. Social sites require social engagement in a meaningful way. That means don’t just tweet fancy ways to say buy my book. But, hey, if you want to, here’s my link: https://amzn.to/34MK3FY.

Feeling Published

Remember flame wars? In 2002, this same week, I got torched on a Yahoo Fan Page. Which led me to leave a group I’d really loved. It was so hard, and so much on my mind, I told my son about it. I shocked myself when cried a little bit before wiping my tears away and laughing at myself.

My son Mike asked me what I’d liked so much about the group. I thought about it. I finally said I liked talking about writing. Which was something we did a lot in that group. I’d miss having that outlet. Mike said “Mom, you should start a blog.”

I sniffed and said I wouldn’t know how to do that, and anyway, weren’t blogs over? He replied that he’d set up the site for me and also, no, blogs were not over. They were only going to get bigger. He was in IT, so I figured he knew more about the internet than I did. I said yes, thank you, that sounds like fun.

I hadn’t published a book yet, just some poems, short stories and book reviews in magazines, but the minute I posted my first blog entry, I felt published. It was an incredible validation. All these years later, I still feel so good about my blog, which my son continued to help me with for more than ten years, until his first son was born.

I have such happy memories of this adventure. Choosing wallpaper for a custom template, learning to write a key lines of code, blogging every single day about the novel I was working on. In 2002 there wasn’t any software that did tech things for you, so Mike did them for me. He was so patient when I wanted to change my blue stars wallpaper to pink flowers. The blog was a joint project and my son was my teacher. What a gift.

Mike said he could still do the work on my blog after the baby came. By this time we had been through Blogger and Moveable Type and were firmly into Word Press. I’d met Barb of Bakerview Consulting online and was sure she could do the housekeeping chores. I was also sure Mike was about to be way busier than he could begin to imagine. Both of these things turned out to be true.

What started out as a way to talk about writing became my author platform and I didn’t even know it until I read Colleen Story’s “Writer Get Noticed!” I’m learning more about my writing self from Colleen’s book…like what specific things I want from this writing life I’m living. The answers will be different for everyone, but the discovery process is the same.

It starts with the question Mike asked me all those years ago: What do I like about doing this? Why do I like it? These days I’m revisiting those questions and so many more that Colleen poses. Doing the exercises in Colleen’s book is an illuminating way to fill my morning pages. Which is the way I always start my day. Why? Because I like it.

Why do I like it? Any of it? Morning pages, blogging, writing novels, participating in a Twitter hashtag? It’s all one reason, really. It’s the best way, the perfect way for me, to communicate with the world. And I didn’t really put it all together quite like this until I read Colleen’s book, so thanks Colleen. And thanks to Mike, who set me off on this adventure. And most of all to you, whoever you are, wherever you are, reading this. ❤