Once a Romance Writer

IMG_4778It’s not a bad thing to say that once you are labeled a romance writer, you will always be a romance writer. It’s just true. At least for me. No matter what I write. I’m okay with that label. I’m okay with the multicultural label too. At least it’s a bigger box.

I was on Amazon a lot yesterday because I had a Book Bub ad and was checking on my rankings obsessively. I noticed that all my categories except for “Best Sellers” (My book is #335 on that list this morning) have romance at the beginning of the ranking line, despite Book Bub slotting me into crime fiction, where I think it is better suited. Anyway, on Amazon, my numbers look like this:

#3 in Books > Romance > Multicultural

#5 in Kindle Store > Kindle eBooks > Romance > Multicultural & Interracial

#25 in Books > Romance > Romantic Suspense

Those were my rankings about 10 pm last night EST. Amazon is three hours behind us in Seattle, so it would have been 7 pm there. I wanted to stay up to see if the book ever got to #1 but I’d had a glass or three of celebratory wine and just couldn’t make it. (I have no idea if you can retro-check something like that; if you know, please tell me!)

Another new thing I noticed this morning on Amazon is my “Author Rank.” I don’t know if I ever had one before or if the number was too high to mention, but this morning it is #56 in Romantic suspense , #57 in Suspense #61 in Mystery & Suspense.

I am not a numbers person and I don’t do well with analytics and charts and things. I am not sure what any of it means, not precisely, but in general I think it’s all good. When my book first came out I was #onebilliontrillion in the “best seller” category, and into the thousands in other categories, so a lot of progress has been made.

Writing this post has made me look a little more closely at my rankings and I now see that not all of them call me a romance writer. Those Author Ranks only mention it once out of five labels. The categories are four romance and four other labels. And really, I don’t mind any label. IRL I am an extremely romantic person. I love a good love story and absolutely insist on having Whole Lotta Love in my marriage. My husband likes Led Zeppelin so it works out for us.

Even when I set out to write a book with NO ROMANCE, it still gets in there somewhere in the plot. I’m in very early stages of writing my next book, set in St Pete, and so far there is no romance. I deliberately made the female lead 20 years older than the male lead, who is in love with someone else who does not love him, and for good reason. But like I said it’s early days in the new book and I said the same thing at the start of Lily White in Detroit. ¬†

A wise writer once told me that labels and categories are useful to publishers, booksellers, and agents. Not so much for writers. Gotta say, I agree.

How to Soothe Pre-Book Release Jitters

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My new novel is coming out in ten days. The same week, I’m hosting a family party for my son, daughter-in-law and two delicious grandchildren. They are staying with me but everyone else is coming here for the picnic next Saturday to see them, especially one-year-old Julia June, whom they’ve not yet met. Also my husband will not be here for the party, so I’m doing this solo. While preparing for my book release.

I learned of this convergence of events a few months ago, so I called Dora Badger from the Woodward Press and asked her to put together a marketing plan and prepare a press release. The plan is working and the press release has been sent.

For reviews, Dora did the research and provided links, all I had to do was contacted book bloggers. Done! I’ve already gotten some responses requesting ARCs, even an interview on one blogger’s site.

Good luck (and the graciousness of a friend) enabled me to tape an interview (did that last week) for local cable news that will air on my release day. Next on the marketing plan is scheduling guest blogs and a book tour. This makes me more nervous than being on TV for the first time, but I will do it. I know I need to front-load as much as possible because the kids are coming and of course I want to devote my time to them.

Luckily I signed up for Bouchercon 2018 a while ago hoping my book would be out and I could sell it there. The largest mystery conference in the world is in St Pete this year where I own a tiny condo, so it seemed sensible that I try to be there. My books will be on sale and I’m gathering a basket of books and other goodies from Michigan Sisters in Crime for the silent auction. (If you are a member of MiSinC, email me to get your book included.) I’m also checking out the only indie bookstore I know of in Detroit, Pages.

A few days ago, I did a little work on the landing page of my website, which I overhauled months ago to reflect the new direction into crime novels my writing has been taking me. Dora designed a new header then, so now she’s tweaking things using that to design and order book marks. She’s also putting together a press kit. I didn’t even know what a sell sheet is, but apparently it goes in the press kit. I saw her design of that, and love it. Dora’s going to have a complete press kit on my website soon. And I’ll have copies to include when I send ARCs.

So this is how I am managing to stay half-way sane during the run-up to publication day, with Dora’s help and also the input of Rachel Thompson author of “Book Marketing Challenge.” Rachel discusses a blog title check on CoSchedule.com It’s an effectiveness calculator and after five tries my title today scored a 72. Rachel says anything over 70 is good-to-go. My first title came in at 20-smething, so I’m glad I finally went there and tested my ability to create headlines that might actually bring people to my blog, which I love writing but is also pre-marketing.

To stop my nerves, jitters, and worries, I’m doing work I enjoy and it takes my mind off ruminating about whether people will like my book or if anyone will even read it. I can’t be the only author who gets the jitters and gives in to self-defeating thoughts just before a book becomes public.

Turns out instead of worrying, there’s plenty of work you can do to stop those self-defeating thoughts come true. Also, rewrite those thoughts into positive ones. “I am doing everything I can to prepare for the success of my book’s release” is my mantra now. Being confident and positive is just as important as all the other book-related stuff.

And now, I need to do laundry.