More Covid Marketing

It took all weekend, but I managed to make a Twitter post on Canva! Then I uploaded it to Twitter via Canva’s direct “post to Twitter now.” That was a mistake as I could not add my buy link to my tweet post. A problem with Canva is you can’t put the buy link into a Canva design. Just pop it beneath the tweet. Or use the Word Press link or caption option if you’re blogging.

I hope you can see that I am not very far at all in my quest to master Canva. I would take a class if I could find one. I already looked for Canva for Dummies but there is no such book. I was only able to make the above tweet because I used a stock template and changed the words in the text boxes. So, really, I’m not Canva ready. I’m just bungling along.

Also, all last week, when my book released, guess what everyone was tweeting about? The election. Which, okay, that was way more important than my new book release. So I decided to use the time to learn Canva. It is clear I need more time. Much more time. Or a class. Probably both.

One tip I do have is to talk to your writer friends now, especially those with book releases about the same time as yours. What are they doing? My writing friend Linda told me to use Canva for tweets and Facebook. She also said we should do an online “two writers talking about writing” thing. I liked that idea, but I told her I know nothing about Zoom except how to click on the link the leader sends.

But darn if she didn’t only find out how to do it, she found a writer who wanted to host us on her online program: Pink Panther Presents Author Talk. Our talk will be streamed live November 20 at 4 pm and anybody can watch it for free. So, we are still dealing with Covid, but there are ways to market your new release even if you are a tech disaster like me.

I must mention that I have had a website and a blog since 2002 and I use them as my platform base. My son suggested I start a blog way back and he taught me everything I know about having an online presence. If you don’t have a good website (I like Word Press and I pay $100 a year so there are no ads.) that’s my #1 tip. Get a website and start blogging! When I need help with technical aspects of my site, I use Bakerview Consulting; they are wonderful and also Word Press experts.

Another writing friend, Barb, has a book coming out December 9 and we share the same publisher, the lovely Wild Rose Press, who tweeted out my new release last week. Barb offered to interview me on her blog and I said wouldn’t it be fun to switch blogs for a day? I’d write a blog for her site and she’d write one for mine. About our new releases, of course. So really the basics of marketing online are having a platform like a website, use it to blog, then link posts on social media. Also, you gotta have writer friends. Those are my top two suggestions.

Suggestion three is for people who are good at online design. Make all those great Twitter and Facebook posts and pin them. Just don’t overdo promotion on Twitter and Facebook. Pinning a marketing post is fine, but scheduling your lovely designed posts to pop up every hour is not cool. Social sites require social engagement in a meaningful way. That means don’t just tweet fancy ways to say buy my book. But, hey, if you want to, here’s my link: https://amzn.to/34MK3FY.

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