Covid Marketing

Jane in St Pete has a release date: November 2. One day before the USA elections. I’m happy to have a long pre-pub to-do list so I don’t dwell too much on the election, the pandemic and the state of the world. But the question remains: how to market my new book during a pandemic? I usually set up signings with writing or reading groups at the local library or a conference. Not happening in 2020.

My publisher has given me electronic ARC (advance review copies) of the book, so instead of going into the world, I’m sending an open invitation to book reviewers and book bloggers to contact me at cindy@cynthiaharrison.com if you’d like to review the book. I don’t usually market this way, writing a blog post about reviews. But a Twitter friend gave me the idea and, in these strange times, I thought Why not?

I have electronic ARCS for ePub (Nook) and Mobi (Amazon). If you want a copy, I’ll put you on the list for a free ARC. I checked this morning and the pre-order link is not up on Amazon, so reviews can’t be posted there yet. Should be any day though, then I’ll send your ARC. That’s the deal: a free e-book for an honest review. And the review needs to be posted on Amazon.

The novel is about a widow (Jane) who upends her life completely (quits her job, moves from Detroit to Florida, sells her house and gives away its contents) when her husband dies unexpectedly. In St. Pete she befriends an artist who is killed a day later. The police are interested in talking to her about that.

So what if that sounds interesting and you want to read the book but you’ve never written a review before? That’s fine. Here’s a quick how-to-review. You will have to google getting the Mobi code onto your Kindle. It’s easy but I don’t do it all that often so am not confident instructing you. But I’ve reviewed hundreds of books so I’m confident there.

The review need not be long or use special book reviewer jargon. You can pretend you’re talking to a friend. Put it in your own words. First you have to find the book on Amazon with the search bar. Then decide on how many stars. 1-5 with 5 being the best. Then somewhere near the stars are the words “Write a Review” and there’s a link that takes you to a text box. Your review can be as short as “I really liked this book because (fill in blank). Typically people will talk about the character, plot, or setting. Many reviewers summarize the plot. You don’t need to do that, and please don’t give away the ending: “I was surprised the murderer was X.”

And do say that you were given the ARC by the publisher (The Wild Rose Press) in exchange for an honest review. That’s it!

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