How to Soothe Pre-Book Release Jitters

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My new novel is coming out in ten days. The same week, I’m hosting a family party for my son, daughter-in-law and two delicious grandchildren. They are staying with me but everyone else is coming here for the picnic next Saturday to see them, especially one-year-old Julia June, whom they’ve not yet met. Also my husband will not be here for the party, so I’m doing this solo. While preparing for my book release.

I learned of this convergence of events a few months ago, so I called Dora Badger from the Woodward Press and asked her to put together a marketing plan and prepare a press release. The plan is working and the press release has been sent.

For reviews, Dora did the research and provided links, all I had to do was contacted book bloggers. Done! I’ve already gotten some responses requesting ARCs, even an interview on one blogger’s site.

Good luck (and the graciousness of a friend) enabled me to tape an interview (did that last week) for local cable news that will air on my release day. Next on the marketing plan is scheduling guest blogs and a book tour. This makes me more nervous than being on TV for the first time, but I will do it. I know I need to front-load as much as possible because the kids are coming and of course I want to devote my time to them.

Luckily I signed up for Bouchercon 2018 a while ago hoping my book would be out and I could sell it there. The largest mystery conference in the world is in St Pete this year where I own a tiny condo, so it seemed sensible that I try to be there. My books will be on sale and I’m gathering a basket of books and other goodies from Michigan Sisters in Crime for the silent auction. (If you are a member of MiSinC, email me to get your book included.) I’m also checking out the only indie bookstore I know of in Detroit, Pages.

A few days ago, I did a little work on the landing page of my website, which I overhauled months ago to reflect the new direction into crime novels my writing has been taking me. Dora designed a new header then, so now she’s tweaking things using that to design and order book marks. She’s also putting together a press kit. I didn’t even know what a sell sheet is, but apparently it goes in the press kit. I saw her design of that, and love it. Dora’s going to have a complete press kit on my website soon. And I’ll have copies to include when I send ARCs.

So this is how I am managing to stay half-way sane during the run-up to publication day, with Dora’s help and also the input of Rachel Thompson author of “Book Marketing Challenge.” Rachel discusses a blog title check on CoSchedule.com It’s an effectiveness calculator and after five tries my title today scored a 72. Rachel says anything over 70 is good-to-go. My first title came in at 20-smething, so I’m glad I finally went there and tested my ability to create headlines that might actually bring people to my blog, which I love writing but is also pre-marketing.

To stop my nerves, jitters, and worries, I’m doing work I enjoy and it takes my mind off ruminating about whether people will like my book or if anyone will even read it. I can’t be the only author who gets the jitters and gives in to self-defeating thoughts just before a book becomes public.

Turns out instead of worrying, there’s plenty of work you can do to stop those self-defeating thoughts come true. Also, rewrite those thoughts into positive ones. “I am doing everything I can to prepare for the success of my book’s release” is my mantra now. Being confident and positive is just as important as all the other book-related stuff.

And now, I need to do laundry.

11 Comments

  1. Good luck, Cynthia – send me the link when it’s out and I’ll buy it!

    I don’t do any of this stuff, I just press publish and send some ARCs to book bloggers who I know like my stuff. Often wonder if I should do more – reading this sort of thing makes me feel like a hopeless amateur!!

    Like

  2. Dora’s prices are affordable is she is a great designer, too. She did the header here on my website and then FB and Twitter too. Woodward Press (I linked in article) shows a price list of their services. :))

    Like

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