Blog It! the author’s guide to building a successful online brand

Molly Greene

Ever wanted to start a blog? Already have one and can’t get excited about it? Molly Greene’s  power tool of a book is all you’ll ever need. Molly, an author I follow on Twitter, and have reviewed before, sent me an advance copy of Blog It! and I ate it up like brain candy. Which is weird because I’ve had a blog for ten years. Ten years sounds impressive, but after reading Molly’s guide,  it felt as if having a ten year old blog is similar to having a pair of ten year old blue jeans. You want an update every decade or so.

Molly’s book taught me so much. When I read it, I was pretty much blogged out. I’d said everything I had to say about the art and craft of writing and publishing. But Molly re-energized me with her concrete solutions for bloggers in need of new topics. I had to stop reading to jot down ideas for posts, that’s how fast this book works.

Blog It! is easy to follow and packed with pertinent information. Molly gives clear, concise instructions for beginning bloggers and those of us in need of a blog-lift. I’d recommend this book to any blogger, from seasoned pro to newbie to not quite there yet.

Having found (at least) twenty things I want to try,  I’m already implementing Molly’s suggestions, like using widgets to build a tag cloud, adding social media icons, and joining Google+. Don’t let these terms scare you off; if you follow Molly’s step-by-step instructions, their meanings will become crystal clear.

Blog It! teaches more than how to navigate a Word Press dashboard. There are sections on building readership, blogging a book, and how to shoot page views through the roof. But the biggest thing I learned is that you CAN teach an old blogger new tricks.