When’s the last time you had fun marketing your books? My answer until maybe a month ago would have been never. Then, I decided to create a Pinterest board for every one of my books. Sure, my website lists all my books with links and descriptions, but Pinterest goes the extra imagination mile, helping me find photos that express who my characters are and what their setting is, even down to the rings on their fingers and the pillows on their fictional sofas. Since the advent of Kindle, I’ve missed the element of browsing book covers. Pinterest gives that back to me, and more.
Since I’ve succumbed to the deliciousness of pinning, all my books have come more alive to me. Making a perfect board for every book is still a work in progress, but as you see above, my first two rows of boards are all for my books. Lily White in Detroit is my latest novel, so it’s the first board. Obviously you want those novels front and center for marketing. And don’t forget the buy link! I’m working a bit here and there on Pinterest as I try to finish a novel before my husband retires in December. And I have a board for that, too. It’s the best one. Jane in St Pete has categories!
When I got off Facebook, it freed up so much time. Time to write Jane in St Pete (coming in 2020) and time to play. Pinterest is very fun to play with, and while I’m not sure it will be a great marketing tool for me, it’s more than just having fun. Working with visuals spark ideas for my books…and my life.
You may recall that several months ago I made a vow to really pull out all the marketing stops for my new release. I was thinking BIG. I told my husband I might have to break into my 401K and I didn’t care. Frankly, I wanted to give the book it’s best shot and spend money. Well, I didn’t want to spend money, but I was prepared to do so in the hope of my book being read by actual people. It only took ten books for me to realize I had to step up and “treat my writing as a business” as one marketing article says. I don’t know who, it was on Twitter and you know how easy it is to get lost on Twitter with all the RTs and links and so forth.
So I read that article. Plus three books. Plus the entire marketing plan my trusted publicist, hired just for this campaign, had written. I participated in a book marketing class online. With the marketing plan, I didn’t just read it, I took all the actions. Mostly online so far. The online part is easy but I shall be going out in the world and doing things. I already have. I went to the print shop and made nice copies of the sell sheet Dora designed. I plan to visit the bookstores she recommended and go to a conference, the biggest conference ever.
Bouchercon is the biggest mystery writing conference in the world. I’ll be flying from Michigan to Florida for that in less than a week. Murder on the Beach Books is selling my book there. I’m also doing up a nice basket of books and bling from my Michigan Sisters in Crime group. Lots of people have donated books and the board gave me a coffee mug. So I will really be doing the people marketing thing there. I feel bad because all this is on my Dad’s birthday and he lives in St Pete where the conference is being held. Also Dad is recovering from surgery. He almost didn’t make it. Somehow I’m going to see him on his birthday despite all the Sisters in Crime stuff (a breakfast and later a workshop) happening on Dad’s birthday.
I hear that at some of the Sisters in Crime events, members will get a chance to talk about their books. Which reminds me, I went on television and talked about mine. Television! Me! This is a major feat as I have stage fright something awful but my friend has a cable show and she said it would be just like us talking as they pre-record, so I did it. In the real world, not online. Online I thought I was doing pretty well according to the marketing plan. I have an ad on Amazon my publisher set up and one on Facebook, too.
I’ve been tweeting (not about my book!) and meeting new people. I came across one guy who was just so fun, inviting people to friend him, his response thread went on forever and all the people tweeting him back were hilarious. I have not had that much fun on Twitter since, well, ever. One lady had a gif of a corgi typing. I followed her. I followed a bunch of new people. I didn’t mention my book as I know that Twitter is a social channel and you’re just there for the fun of it. But every once in awhile you can post on your own page about your book. But mostly not, mostly interact and make new friends.
I fixed up my Facebook fan page too, that’s in Rachel’s book, and it’s still not great but I’m trying. Some people’s fan pages look so good. Mine is better than it was. I pinned a post to the top of the page! Did not know I could do that until I read it in one of the books. I have my regular Facebook page with my friends but I am trying very hard not to post anything author-related there or Facebook just might kick me off. They let the Russians post, but me and my new book, no. Anyway, that was a joke. I can tell Mark Zuckerberg feels bad about the Russians.
Really, I did all that and my book was looking like all my other books. That is, no where near #1. So it was a fortunate coincidence that Book Bub wrote me an email congratulating me on my new release and telling me about their new ad program. Book Bub! Writing to me! Inviting me to do an ad. I had to hear them out. It was confusing, the ad thing. Apparently you bid on keywords and there are some other things that seem like what my publisher is already doing. But they still have their famous deals. I couldn’t do the new release deal, as you can’t apply after release date. But there was still the other deal for books on sale. I consulted friends and my publisher because I know Book Bub is pricey and everyone said go for it. So I submitted a deal. Not sure if they will accept me.
I did one Book Bub many moons ago when free books were a thing. I got a ton of reviews and my book went to #1 on the free list. But it was free, so I couldn’t say “Amazon bestseller” because you know if it’s free it’s not sold. Still it was pretty cool and I got more reviews than all my other books put together. 80+ on Amazon and 100+ on Goodreads. I realize for some people that is peanuts. But I currently have four (or is it five?) reviews, not all in one place, for my new book.
Another unexpected thing happened online. I am such a reader. I read 200 books a year. I read book reviews online. There was one gorgeous page and it was women’s fiction central, which the New York Times Book Review is not. The page drew me in and so I wrote to them with my pitch for an essay. I figured if they said no, it would make good blog post. But they said YES! So you see it is good just to go on Twitter and have fun because you never know what will happen there.
I hope you got some marketing ideas from this post. I’m afraid you’ll have to leave your desk and the safety of the internet because you should also speak at bookstores (real ones) and libraries (also real). I plan to do this after Bouchercon. I was going to visit a certain indie bookstore in Detroit this week but now I have an essay to write!
The single most obvious thing (not to me, obvioulsy) I have learned after writing ten books is that it’s okay to take some time and money (but make those $$ choices wisely) and go out there into the world and sell your book. It doesn’t have to happen all on the day, week, or even month your book comes out. Just keep going places where people expect to hear about your book. No matter what.
In September, I’ll be at the Alpena Book Festival, signing books and speaking about writing. I’m donating this beach bag full of swag, too, for a raffle that benefits literacy. I had so much fun putting it together, I thought I’d share. It’s a good marketing tool, although that’s not why I’m doing it. I’m doing it because it’s fun.
That’s the key to just about everything for me. Is it fun? Does it do no harm? Do it!!
It started with the tote, spied at Lord & Taylor cosmetic counter. The colors were perfect for a series titled Blue Lake. Snagged it and solicited ideas for swag on social media. Women know what they like to take to the beach, I’ll tell you that. I would have added more but my budget was $150 value including books, plus it almost all doesn’t fit now.
Also, I hope I can resist wearing that hat all summer. If not, I bought it at Hallmark. No wait, I bought it at Bed, Bath & Beyond. They had every color but as you see I mostly stuck to blue. And I went for quality stuff. I’ve been the winner of several raffles at writing events, and the swag can range from delicious to dreary. I wanted delicious, of course. I tried as hard as I could, since the event is not until end-of-summer, to wait for sales.
But the thing with sales is, sometimes by the time stuff goes on sale, the good things are gone. I did not want that to happen to my first ever swag bag. I wanted everything to be a fresh delight. I even snagged some Michigan Lakes themed items, like this “keeps hot or cold” mug. Good for beer or coffee or water. Oh I saw the cutest wine glasses but they were glass and I’m thinking glass + beach = not so great. This mug will hold wine just fine.
I’ve been dreaming up ideas for my new position as Program Director with Detroit Working Writers. One of the things our President asked me to do was facilitate some workshops myself. Once a teacher, always a teacher, so this was an easy YES.
In addition to planning events, hiring speakers, and scouting locations for the next 18 months or so, I’m also figuring out what kind of workshops I want to teach. I’ve got two lined up, one in July and one in October. The great thing is these workshops are not just for DWW members, but for the entire local writing community. Anyone can sign up. Including you.
I’m designing a new web page that will include a registration form (with some tech help) and that should all be in place in a week or so. But you can look at what I’ve got so far on the Events & Workshops page. I did that myself, with easy-peasy Word Press. I think it looks pretty good.
Big ideas for 2016 don’t stop with teaching workshops. The other idea is something a bit more outside my comfort zone, but I’ve decided to do it, because it will be good for me and for my books. I’m taking my Blue Lake series on a long dreamed about tour of Lake Huron bookstores this spring/summer.
What stirred this idea up again was a phone call. The folks running the Alpena Book Festival (Alpena is a little town on Lake Huron that has a passing resemblance my fictional town of Blue Lake) emailed asking me to participate in the festival this fall. And I thought, wow, I should get my books in stores around there.
So I ran the idea by my road manager, ah, my husband Al, and he said sure, let’s do it.
When your publisher doesn’t have brick and mortar distribution, you can still get your books into stores. Simply order from your publisher and distribute the books yourself. Author friends of mine have done this two ways: one is to set a price and sell stock outright to the bookstores. The other is to take a commission when the books are sold.
Not sure what method I’ll try yet, just sure that I’m going to do something about getting my Blue Lake series in stores this spring.
I have been searching for something in my writing, even in my life, since they inform each other to an absurd degree only other obsessed writers can understand. And yet, focusing just on writing at the expense of a larger life is limiting. As Julia Cameron says, you can’t spend your entire life fishing in the same pond or eventually it will empty. Creativity needs to be replenished and sometimes that happens in unexpected ways.
Yesterday I did something I always dread. I went into the marketplace and sold my books to real people. This was not a safe writerly enclave of a conference or a workshop but a retail store that sells furniture, candy, and candles. Also gloves and purses and paintings. It used to be a roller skating rink. Something about the charm of Leon & Lulu’s (the young woman who served the writers coffee came to collect our mugs on roller skates) inspired me in ways I was not expecting. It really had nothing to do with selling my books, although I did that too.
There is a sort of electricity in the air when a group of writers comes together, especially when we are placed in an unfamiliar setting. For once, our animation comes off the page and greets other people face to face. We exchange stories and snap photos and, perhaps inadvertently, reveal secrets. Insatiable curiosity about people and the meaning of life is what keeps me writing, and while someone once said a writer has all the experiences she needs by the time she graduates high school, it’s just not true for me. I need to replenish that fishing hole.
And that’s what unexpectedly happened yesterday. Maybe it was the way the shop scattered the writers over the vignettes that make up the store. I was against a wall with a large abstract painting above a sofa, a nicely upholstered chair to the side, and a huge coffee table full of my books. Other writers were just as creativity enfolded into the setting as I was. The store fed us hot dogs and popcorn from the original machines used in the old rink and later came around offering wine for a job well done.
In fact, it was less than work and more like a social occasion as so many of my friends came to see me. Some of them even bought my book. I struck up a friendship with the guy across the aisle and he introduced me to his friend, the star of the show who sold probably as many books as the rest of us put together. His was the fertile story that grabbed me and started an avalanche of ideas bubbling up from my suddenly overflowing imagination.
This star-of-the-day author wrote four books before he hit upon the idea to set one of his mystery novels in Detroit…in Greektown, a popular destination for metro Detroiters. The books prior to the Greektown series didn’t sell like the new books. Not even close. One smart marketing move was using the word Greektown in the titles. I lost count of how many people I saw carrying those books around. Maybe it helped that his was the first display as you entered the front door, but I have a feeling people just gravitate to the familiar and fun.
Which got me thinking about my own books, sales, marketing and more. I started thinking about my life in general, about how I have been coasting as if on roller skates since I retired. I still write, but after a lifetime of fitting writing in I’m finding it hard to transition into just writing, only writing. I need to do more with my life. I wasn’t sure what that could be until this morning when I woke up brimming with ideas like a freshly stocked fish pond. It will take me some time to sort out all of this stuff. I want to carefully consider my next move before I plunge into it, and plus, the holidays are coming!
Still, I’m very happy I ignored my introverted dread of the marketplace and just went ahead and splashed right into the middle of it.