Twitter Book Marketing


This past week a friend pointed out to me that since it’s December, I should be marketing my Blue Lake Christmas Mystery on Twitter.I’m of two minds about book marketing on Twitter. Mostly, I don’t do it. I depend on blog posts to indirectly indicate that hey guess what I write books too! So she said “pin a new post every day with a fresh picture, hash tags, and a buy link.” I accepted the challenge and posted a new pinned tweet every day last week. I’m not sure I sold any books. I am hoping none of the people who follow me got annoyed.

I find people who post a ton about their products annoying. If that is the only thing they post.

(Just as an aside I am trying to use the new “better” Word Press format. I started this post yesterday and couldn’t finish it because I got so confused. New tech is daunting for me. But I am determined to publish this post today. I see in previews that I do not like the box format at all!! Don’t know how to fix it. Hope it goes away when I hit publish! Sorry for all the !!!! but I am frustrated.)

So back to posting about your book (or your service, or your product that is not a book) on Twitter. It really doesn’t work as a sales tool for me. It does work for some people. I figured out why it doesn’t work for me this week. I usually post to Twitter once a week with a blog link. That’s it. I do look at other posts on the day I tweet. I have my favorites, but I also randomly read those I follow, too. If something someone says interests me, I will retweet it or make a comment or like it or all three.

Lately I’ve noticed people are not retweeting as much. I get many more “likes” than retweets. I thought it was just a new trend or perhaps a new rule. Really, are people sick of retweets? I thought RT was queen of Twitter, but at least for me, not so much anymore. Still, I persist in RTing. It’s what I do most on Twitter.

From what I’ve read, the rule for tweeting your book on Twitter is make it ten percent of your tweets. So that’s one post in ten. I like to mix up comments and RTs. I don’t do a lot of original tweeting because there are so many other people who speak tweet better. But I tweet a bit when I have a flash of brilliance…you see I set a high bar.

For blogging, I like posting on Monday to catch the #MondayBlogs hashtag. But those posts are not supposed to be about your book. They’re not for promotion or sharing buy links. So I kind of got out of the habit of talking about my books at all on Twitter or in my blog posts. I’m less shy about it on my Facebook author page. Not sure why.

So what this week has shown me is that if I pin a new post every day, I will look at my Twitter feed and spend some time on there commenting and RTing and even tweeting an original though every so often. I liked doing the new pinned book tweet every day, too. It was fun, even if it didn’t sell books. I think I will keep up this practice. And there’s always #TuesdayBookBlogs.

Happy holidays everyone and thanks for reading.