Solving a Marketing Mystery

Blue Lake Christmas Mystery is on sale this month! 99 cents on Kindle started yesterday, Nook and iPhone also 99 cents starting today. I don’t know about other writers, but I’ve never earned a penny from Nook or from iPhone. My publisher makes my books available on all the eBook sites; it’s a mystery why only Amazon sells.

I decided to do this book promotion on my own with no help from my usual tech smart people. I got excited about the idea that I could just do something low key and not make it a huge thing. Something easy. Not too stressful. The mystery is why I don’t approach marketing that way all the time.

Instead I get visions of my landing page wallpaper featuring falling snow as a backdrop to a great tagline and beautiful book cover. That swirling snow looks so pretty, but I’d need to hire someone to do that. And also, I would usually start thinking about trying to place a BookBub ad to get more sales. If you’ve never done BB ads, let me just say it is stressful and can also be expensive.

What I want more of this holiday season is less stress. I cannot stress this enough. ūüôā Also I love reading Christmas novels. I don’t think I’m the only one…so I figured why not be nice and lower my price? I can’t be the only reader who loves a 99 cent deal.

So here’s a fact lots of people don’t know. As you get older, you will like to get into the Christmas mood earlier. This year, for the first time, I read my first (of many, I am sure) Christmas novel before Halloween. I used to be one of those people who thought it was best to wait until after Thanksgiving to make a peep about Christmas. But that’s when I was younger. Now I’m older, time moves faster, so I need more of it to finish up all the Christmas and holiday themed books and films I’ve bought or recorded.

I don’t actually know if all older people feel the way I do about getting started on the holidays earlier, but I do know that retail outlets have no problem beginning marketing earlier (it seems) every year. So I figured I could do the same. Easy research.

The other bit of easy marketing research comes from personal experience. I am so busy in December. Too busy to read as much as I’d like. I tend to stack Christmas novels in a TBR pile, and rather than look for a new book, I just pick from my handy book stack. Or, I’ll watch a holiday movie I recorded in November.

So this is my no-stress, commonsense, low key marketing plan for my Christmas novel. One other happy little coincidence (well happy for me, not for Katie Hill and other victims of revenge porn) that I didn’t have to lift a finger for is that even though my novel was published two years ago, revenge porn is a current hot topic, so my first tagline practically wrote itself.

While writing Blue Lake Christmas Mystery, I thought about all the ways it could be awful if someone you trusted and loved posted a video or nude photos of you online. Might you be so upset you’d kill him? Indeed, is that the reason a perfectly nice fictional guy was murdered at a Christmas party in my book? Because he wasn’t, underneath it all, quite so nice?

Twitter Book Marketing


This past week a friend pointed out to me that since it’s December, I should be marketing my Blue Lake Christmas Mystery on Twitter.I’m of two minds about book marketing on Twitter. Mostly, I don’t do it. I depend on blog posts to indirectly indicate that hey guess what I write books too! So she said “pin a new post every day with a fresh picture, hash tags, and a buy link.” I accepted the challenge and posted a new pinned tweet every day last week. I’m not sure I sold any books. I am hoping none of the people who follow me got annoyed.

I find people who post a ton about their products annoying. If that is the only thing they post.

(Just as an aside I am trying to use the new “better” Word Press format. I started this post yesterday and couldn’t finish it because I got so confused. New tech is daunting for me. But I am determined to publish this post today. I see in previews that I do not like the box format at all!! Don’t know how to fix it. Hope it goes away when I hit publish! Sorry for all the !!!! but I am frustrated.)

So back to posting about your book (or your service, or your product that is not a book) on Twitter. It really doesn’t work as a sales tool for me. It does work for some people. I figured out why it doesn’t work for me this week. I usually post to Twitter once a week with a blog link. That’s it. I do look at other posts on the day I tweet. I have my favorites, but I also randomly read those I follow, too. If something someone says interests me, I will retweet it or make a comment or like it or all three.

Lately I’ve noticed people are not retweeting as much. I get many more “likes” than retweets. I thought it was just a new trend or perhaps a new rule. Really, are people sick of retweets? I thought RT was queen of Twitter, but at least for me, not so much anymore. Still, I persist in RTing. It’s what I do most on Twitter.

From what I’ve read, the rule for tweeting your book on Twitter is make it ten percent of your tweets. So that’s one post in ten. I like to mix up comments and RTs. I don’t do a lot of original tweeting because there are so many other people who speak tweet better. But I tweet a bit when I have a flash of brilliance…you see I set a high bar.

For blogging, I like posting on Monday to catch the #MondayBlogs hashtag. But those posts are not supposed to be about your book. They’re not for promotion or sharing buy links. So I kind of got out of the habit of talking about my books at all on Twitter or in my blog posts. I’m less shy about it on my Facebook author page. Not sure why.

So what this week has shown me is that if I pin a new post every day, I will look at my Twitter feed and spend some time on there commenting and RTing and even tweeting an original though every so often. I liked doing the new pinned book tweet every day, too. It was fun, even if it didn’t sell books. I think I will keep up this practice. And there’s always #TuesdayBookBlogs.

Happy holidays everyone and thanks for reading.

Goodreads Holiday Giveaway & More

 

 I love reading Christmas novels so much I wrote one of my own last year. This year, beginning November 8, for a limited time, I’ll be giving away 10 signed print copies of my 2016 novella Blue Lake Christmas Mystery on Goodreads. If you love reading on your Kindle like I do, Amazon has Blue Lake Christmas Mystery on special for 99 cents beginning Friday, November 3 and continuing for two weeks.
While I can only do a 99 cent sale on the Kindle titles my publisher owns. The Wild Rose Press is in charge of that. But for Goodreads, it’s very easy to do these giveaways, for me and for you. Goodreads does all the work. They list the title in their giveaway section and choose ten random winners. Then they send me the names and addresses and I ship the books to the ten winners.
Not on Goodreads? It’s easy to join, through Facebook or just by going to the site. I’m an avid reader, so I love visiting Goodreads. I have an author page¬†there, too, but I use Goodreads more to see what others are saying about a book I just read or am thinking of reading. It’s like an always available book group!