I’ve recently had the experience of five “free” days on Kindle. What this means is my publisher allows Amazon exclusive rights to my novel for three months, and in those months, I agree to give my book away for free for five days. It’s a marketing thing. I am not good at marketing.
Also, I’m deep into a semester of teaching college freshman how to write, so there’s not a ton of extra time to promote my other career as a writer. Friends pitched in with advice. One said I should RT (retweet) more. Another said I “must” buy a Book Bub ad. The Wild Rose Press publicist gave me a three page list of websites to contact for free and paid promotion.
I did some of this, but not everything. Teaching takes priority when I’m working the day job. No way could I publicize the way I needed to. This realization gave me new respect for how hard authors and publicists have to work to get noticed in the e-book market.
I love Twitter, so it was easy to RT and tweet a bit more every day the month of September. My free days were October 1-5, so I front-loaded the increased Twitter time. Not a problem. Like I said, Twitter is fun for me. Some reviewers and bloggers, (Big thank you Rosie Amber, Bodicia, and Melissa Snark) offered to host me on their websites. I didn’t ask, they generously offered, which was a bonus, because I really don’t like asking for things. Especially free publicity. Writing guest posts and answering interview questions are fun. I love to write, be it tweet or blog post or novel.
The only thing I don’t love to write is the begging letter, in which I ask for favors. I don’t even like to ask my friends to buy my book. But giving it away for free, that I like. I asked Book Bub to consider advertising Blue Heaven, and they agreed. I paid them to advertise my book because I didn’t have time to do everything myself. Their fee was about equal to two hours of teaching pay. Worth it.
The day before Blue Heaven went “free” I checked my stats. Blue Heaven had been out for a month and was at approximated 600K on the paid lists. My stats in the “free” realm were decent. Nothing to get too excited about. I got up to #125 in romance and somewhere close in contemporary novels while hovering in the low thousands for all free books.
Book Bub publicized my novel on October 5, my last free day. After Book Bub stepped in, Blue Heaven shot to #1 on all three free lists: #1 Kindle Top 100. #1 Romance novel. #1 Contemporary novel. Woo hoo.
The day after the free spree my stats went up and down, but I’ve gotten several new reviews and stayed for a bit in the Top 100 “paid” Romance category. My “free” adventure, because that’s what it felt like, was a blast. I’d do it again in a minute. And if you’re a reader, keep checking those free Kindle lists. You might find a new favorite author.
*First published on Melissa Snark’s Snarkology.